UX Research Plan: Tutor Booking App & Responsive Website
The goal of this project is to design an intuitive and responsive platform that enables tutors to list their services and allows parents to easily search for, evaluate, and book tutors for their children.
This research aims to understand the needs of tutors in listing and managing their services, and to uncover the behaviors and pain points of parents when searching and booking tutors. It also seeks to explore key factors that influence trust, preferences around scheduling, and expectations around payments. Ultimately, the research will validate essential features for both mobile and desktop users.
The primary users of this platform include independent tutors or those affiliated with tutoring agencies who want to manage and promote their services. Another key group is parents looking to hire qualified tutors for their children's academic support.
To gather both qualitative and quantitative insights, the plan includes user interviews with 5 to 8 tutors and 5 to 8 parents. A survey will also be distributed to collect responses from at least 30 participants to identify broader user trends. A competitive analysis of existing platforms such as Wyzant and Preply will provide context on industry standards and gaps. User journey mapping will help visualize how tutors and parents navigate the experience, while usability testing with mid- and high-fidelity prototypes will validate design decisions and gather actionable feedback.
For tutors, the research will explore their current methods for attracting students and the challenges they face in managing listings and sessions. For parents, questions will focus on how they choose tutors, what features build trust (such as reviews or credentials), and what pain points they experience with current tools.
The research process will leverage tools such as Google Forms and Zoom for surveys and interviews, Figma for prototype design, and Maze for usability testing. For mapping and synthesis, platforms like Miro or FigJam will be used to create journey maps and affinity diagrams.
Week 1: Planning, participant recruitment, and launching the survey
Week 2: Conducting interviews and analyzing survey data
Week 3: Developing user personas, journey maps, and user flows
Week 4: Usability testing and refining the prototype based on feedback
Key deliverables will include user personas, journey maps, a summary of research insights, a feature prioritization matrix, and a usability testing report.
Success will be measured by the clarity of identified user needs, the resolution of major usability issues, and positive user feedback during usability testing, with a goal of achieving at least an 80% task success rate.